Ethan Pham's Media Blogs

          As media has progressed over the decades, certain trends have become integrated into it.  Over the last decade, the rise of social media has created a new culture in America - meme culture.  This new humorous art form can be summed up as jokes told over pictures or videos.  Many times, the video or picture is the joke in itself, but it requires a certain type of humor to understand.  That is why it has become such an influencing part of teenage life, often dictating the trends and humor that people follow.  In personal experience, I follow several meme accounts on my Instagram account, as I  know many of my friends do as well.  Around the world, memes have become a prominent aspect of media.  Certain accounts have managed managed millions of followers from memes alone, gaining sponsors and becoming a legitimate career for its managers.          What has contributed to the rise of this ne...

          In the film industry, women are constantly objectified and sexualized.  In the few lead roles that women are given, most often they are wearing revealing outfits and have rather shallow character.  The focus remains on their exterior instead of a prioritization of character development and plot.  However, most women never are able to reach the spotlight because they are swept into the roles of sidekicks or sexual satisfaction. Although I am not a woman, I understand the impact that representation can have on ones confidence and personality. Media images constantly showing women that they are not real people, but just sexual objects, creates a culture of sexism and unfair treatment.           Even certain franchises that began with good intentions have fallen into the cycle of misrepresentation.  One example that illustrates this is Wonder Woman. The first movie was refreshing to watch - Wonder Wom...

         Fashion Nova is a clothing company that is based in their social media following.  As far as I'm aware, the majority of their advertising is through social media platforms such as Snapchat, Instagram, and Youtube.  Throughout my Instagram feed, I often find Fashion Nova ads sponsoring popular meme and sports pages to reach a younger audience.  Their techniques are very effective due to their ability to adapt to current trends set by the youth.           The first technique they use is sex appeal/women empowerment.  They are walking a fine line between the two.  In one video, a model dressed in a bikini or tight jeans walks around flaunting her body and fashion, while the captions say something like "How confident I feel when I wear my Fashion Nova skinny jeans!"  It grabs the attention of both women and men because it deals with sex for men and addresses feelings of insecurity for women. ...

          Thor Ragnorok is the ultimate Marvel movie.  Filled with humor, bloodshed, and a great storyline, the audience is kept captivated with their eyes glued to the screen.  The movie uses many techniques to give the movie a certain mood and atmosphere.           First of all, the comedic timing of the dialogue is near perfect.  In small conversations, the actors have precise pauses in between certain words to enhance the humor.  Someone who is great at this is Jeff Goldbloom.  As the Supreme Leader, he plays a quirky and odd character that is mostly built upon humor.  Using small fluctuations in his voice and pausing during certain moments, he adds another element to the dialogue that is just hilarious.              Another technique was the camera angles.  During certain scenes, such as Loki and Thor on the elevator, the came...

          The Kardashians are the perfect example of what our society has come to.   How have the Kardashians accomplished their rise to fame and success?  Is it after years of grueling and tireless work and innovative ideas?  Nope.  Kim rose to fame in ways which I cannot name, but from there she gave her family a pass to a life of Grandeur.             Kylie Jenner is a entrepreneurial billionaire due to her makeup company.  This may seem impressive at first glance, but she was given everything to her to build up.  The only reason why the product sells is because of her popularity and reputation that she was given by her name.  Yet, our society reveres and worships these people.  Recently, a saw a headline that said that Kim receives 300 thousand to 500 thousand dollars per instagram post.  I nearly fell out of my chair when I read it.  Celebrity culture is odd in how it celebrate...

           As each year passes by, I seemingly see more and more young children with technology.  Whether it is at a restaurant, on a park bench, or in the mall, parents have begun to rely on technology to entertain their children.  Our new era of smartphones and screens has lead to a decrease of human interaction and an increase of screen time.  Many argue that this will have a negative effect upon their   minds and social skills, while others claim that it is just a new aspect of life that we have to adjust to as humanity progresses.          What age should parents give their children phones?  According to HavenLife, the average 10.3 year old owns a phone, which is a drastic drop in age from the recent decade before.  Although this age is quite low, there is no specific age or number you could use to measure when a child is phon ready.  It should be according to the individual and determining w...

          Recently, Marvel released the movie Avengers Endgame , which 22 movies have been building up to.  The amount of hype surrounding the movie is unprecedented.  Their first weekend broke the box office with the first week surpassing the titanic to sit in 2nd place for highest grossing films.  Certain movie theaters decided not to show any other movie besides Endgame .  Personally, this is the movie that I have been the most excited to watch... ever.   It was unbelievable to see some of my friends back away from their social media accounts to avoid being spoiled.  What has lead to all of this hype and excitement for the movie?   An endless amount of advertisements across all social media platforms.            Before the movie was in production, Marvel was planting seeds of excitement in the audience's mind for this movie.  At the end of every Marvel movie, there is a post-credit scene w...

      4/26/19          Over spring break, I binged watched a Netflix show titled Sex Education.  The plot was about a boy who was entering high school and learning to deal with sex.  His mother was also a sex therapist, which encouraged him to become a sex therapist for his peers.  Although it is just a show, it reflects a lot of the current problems that high schoolers experience, such as dealing with drugs, sexuality, etc.           In television, I have begun seeing a lot more sex-positive shows that have been targeted at a younger audience.  I think that media like this is important in destigmatizing things that are often looked down upon like sex, while also encouraging safety during those things.  One of the characters becomes pregnant and decides to get an abortion, and the audience is able to see the emotional trauma that results from being careless in your actions.  Another social ...

        4/26/19           In the documentary, " The Persuaders," many different forms of advertising were introduced.  Out of the types that they mentioned, the most prominent form that I have experienced is "guerrilla advertising," which is where advertisements ambush people or appear in places where they do not belong. Examples include public transportation, video games, or social media.  Advertisers have created a world where living ad-free is virtually impossible because everywhere we turn we are faced with new products, cars, and clothing lines.   The boundaries of TV breaks, newspapers, and magazines has been broken and we are entering a new era of constant exposure to advertising.          On social media, I am witnessing the amount of ads constantly increasing.  From just a few years ago, I feel as if the number has doubled.  Websites, such as Youtube, have an ad play before every si...