Guerrilla Advertising
4/26/19
In the documentary, "The Persuaders," many different forms of advertising were introduced. Out of the types that they mentioned, the most prominent form that I have experienced is "guerrilla advertising," which is where advertisements ambush people or appear in places where they do not belong. Examples include public transportation, video games, or social media. Advertisers have created a world where living ad-free is virtually impossible because everywhere we turn we are faced with new products, cars, and clothing lines. The boundaries of TV breaks, newspapers, and magazines has been broken and we are entering a new era of constant exposure to advertising.
On social media, I am witnessing the amount of ads constantly increasing. From just a few years ago, I feel as if the number has doubled. Websites, such as Youtube, have an ad play before every single video, or news sites have you watch a mandatory video before you are able to read the article. On Instagram, sponsored videos appear frequently in my feed to try to make me buy cars, homes, or any random company that pays for them. Even snapchat, which was the one site that I thought would be impossible to have ads on, has created them in the form of photo filters. For example, they can can create a filter that slaps a taco on your face to advertise for taco bell or turn you into an Avenger to create buzz around Endgame.
Another are where "guerrilla advertising" has invaded is in the general public. Things such as billboards, posters, and projections have become so normalized to our lives that we don't realize that they shouldn't be there in the fireplace. While driving down a highway, it is impossible to go for a few miles without seeing a billboard. Eventually, I have come to ask: how effective are these advertisements? Personally, I have become numb to them, and although I recognize they are there, I do not ever think of purchasing a product or a give it a second thought. When ads have become so invasive to our lives, I believe that we will just stop realizing that they are even there
In the documentary, "The Persuaders," many different forms of advertising were introduced. Out of the types that they mentioned, the most prominent form that I have experienced is "guerrilla advertising," which is where advertisements ambush people or appear in places where they do not belong. Examples include public transportation, video games, or social media. Advertisers have created a world where living ad-free is virtually impossible because everywhere we turn we are faced with new products, cars, and clothing lines. The boundaries of TV breaks, newspapers, and magazines has been broken and we are entering a new era of constant exposure to advertising.
On social media, I am witnessing the amount of ads constantly increasing. From just a few years ago, I feel as if the number has doubled. Websites, such as Youtube, have an ad play before every single video, or news sites have you watch a mandatory video before you are able to read the article. On Instagram, sponsored videos appear frequently in my feed to try to make me buy cars, homes, or any random company that pays for them. Even snapchat, which was the one site that I thought would be impossible to have ads on, has created them in the form of photo filters. For example, they can can create a filter that slaps a taco on your face to advertise for taco bell or turn you into an Avenger to create buzz around Endgame.
Another are where "guerrilla advertising" has invaded is in the general public. Things such as billboards, posters, and projections have become so normalized to our lives that we don't realize that they shouldn't be there in the fireplace. While driving down a highway, it is impossible to go for a few miles without seeing a billboard. Eventually, I have come to ask: how effective are these advertisements? Personally, I have become numb to them, and although I recognize they are there, I do not ever think of purchasing a product or a give it a second thought. When ads have become so invasive to our lives, I believe that we will just stop realizing that they are even there
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