Fashion Nova is so cool 🤟🏽

         Fashion Nova is a clothing company that is based in their social media following.  As far as I'm aware, the majority of their advertising is through social media platforms such as Snapchat, Instagram, and Youtube.  Throughout my Instagram feed, I often find Fashion Nova ads sponsoring popular meme and sports pages to reach a younger audience.  Their techniques are very effective due to their ability to adapt to current trends set by the youth.
          The first technique they use is sex appeal/women empowerment.  They are walking a fine line between the two.  In one video, a model dressed in a bikini or tight jeans walks around flaunting her body and fashion, while the captions say something like "How confident I feel when I wear my Fashion Nova skinny jeans!"  It grabs the attention of both women and men because it deals with sex for men and addresses feelings of insecurity for women.
          The other technique they use is to hire trendy celebrities to wear their clothes.  The ability to distinguish the popular celebrities from the unpopular ones makes their advertising more effective.  The celebrity I have seen most on their ad campaigns is Cardi B, flaunting her body and talking about how great she feels in the clothes. They took this one step further, just as Sprite did years ago, and created a concert for the brand.  The two stars were Cardi B and Lil Nas X, who just blew up in fame due to his song Old Town Road.  The advertisers realized his explosion of popularity and immediately held a concert to advertise for them.
         This clothing brad is the most modern in its techniques and ability to reach the younger audiences.  Using mostly social media campaigns gives them access to nearly every teenager.  Their use of trending celebrities compels teenagers to buy their products even more.  They are a prime example of how a modern company should try to advertise to youth.Image result for fashion nova concert

Comments

  1. Reese MatsumotoMay 27, 2019 at 12:20 PM

    While I personally have never bought anything from Fashion Nova, and am not super familiar with everything that the brand has to offer, one of the biggest things that has stood out to me personally, is their diverse representation terms of the models they use. Fashion Nova is very body positive, as their main market generally targets more curvy women, since they have a very large size range, unlike most trendy fashion brands. I think that is ultimately what sets them apart from other brands and makes them so successful. I really like how they don't label their largest sizes "Plus Size," because it makes shoppers feel like they aren't in their own limited category of clothing styles, which I believe is very powerful

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