Avengers Endgame Marketing

          Recently, Marvel released the movie Avengers Endgame, which 22 movies have been building up to.  The amount of hype surrounding the movie is unprecedented.  Their first weekend broke the box office with the first week surpassing the titanic to sit in 2nd place for highest grossing films.  Certain movie theaters decided not to show any other movie besides Endgame.  Personally, this is the movie that I have been the most excited to watch... ever.   It was unbelievable to see some of my friends back away from their social media accounts to avoid being spoiled.  What has lead to all of this hype and excitement for the movie?   An endless amount of advertisements across all social media platforms.
           Before the movie was in production, Marvel was planting seeds of excitement in the audience's mind for this movie.  At the end of every Marvel movie, there is a post-credit scene where they hint at the upcoming movie plots.  By showing scenes of the ultimate villain, Thanos, in movies years before, everyone was already excited. On top of this, they created several trailers and advertisements that made viewers desperate to reach the conclusion.  In both the trailers and ads, the color theme was grey and red, creating an ominous attitude surrounding the movie.  The saddened and mysterious mood entices the audience to watch the movie to become satisfied with a conclusion instead of being left off at the cliffhanger of infinity war.  Unlike most ads in the past, these had near to no action in them, but rather had us watching our fallen heroes in despair, such as Tony Stark recording himself before he presumably dies.  As we already know there will be plenty of action, but the ads were met to set up the plot and remind us of the sadness we experienced at the end of infinity war.
          Image result for endgame

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